25 YEARS AGO YESTERDAY, SUPER BOWL ADVERTISING CHANGED FOREVER

Happy birthday to you!

Happy birthday to you!

Happy birthday dear Groundbreaking-Yet-Slightly-Overproduced-Apple-MacIntosh-1984 Commercial!

Happy 25th birthday to you!

On January 22, 1984, Apple unveiled its now legendary “1984″ Super Bowl ad which helped put Apple on the map (albeit one still dominated by Microsoft) and began a new era for Super Bowl advertising. Back then it was one of the most expensive ads ever created, with a budget of $900,000. And what do you expect when you hire Hollywood director Ridley Scott to oversee the spot? The guy directed Aliens and Blade Runner for cryin’ out loud!

It’s a great ad and all, but why’s the heroine wearing a tank top and orange jogging shorts? We know it was an Olympic year, but did they run out of money when it came to costuming the character who’s supposed to usher in a new era of personal computing technology?

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2 Responses to “25 YEARS AGO YESTERDAY, SUPER BOWL ADVERTISING CHANGED FOREVER”

  1. mary 

    Orange and running shorts were to make her stand out in gray, and to make her look young and energetic in 1984. Believe it or not, running gear like this was once in vogue.

  2. Spotgeek 

    Really? I’m thinking a clown suit would have REALLY made her stand out. She could come running down the hall with her giant clown shoes flip-flopping on the floor and honking her clown horn. And then she could pull out a howitzer (not conventional clown gear, but very cool) and destroy everything in her sight.

    Although my guess is that concept probably wouldn’t have fit the emerging “Apple brand.”

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