Anheuser-Busch has finally coughed up some details about its Super Bowl ad line-up (and yes, those plans include the Clydesdale horses). I say “finally,” but with three weeks remaining before the game, this much detail is actually pretty good for a company that’s usually tight-lipped about its commercial plans.
Two 30-second spots will be used to promote the brewer’s new “Black Crown” beer, with rapper Jay-Z expected to make an appearance in one of the spots. The second Black Crown spot will explain how consumers picked the recipe for the new beer. Anheuser-Busch’s third 30-second spot will promote the company’s new Beck’s Sapphire beer.
Budweiser’s signature Clydesdale horses will be featured in a 60-second ad which will show the interplay between a horse trainer and a Clydesdale. The remaining pair of 60-second spots will be used to promote Bud Light, most likely with a focus on humor.
The specific quarters in which the spots will air is still flexible, but the order in which they will air are the two Black Crown ads, a Bud Light ad, the Sapphire ad, the Budweiser Clydesdale ad, and the second ad for Bud Light.