The automaker will return to the game with a first quarter spot featuring action star, Jason Statham. The spot, entitled “Chase,” will promote the company’s A6 luxury sedan. An Audi press release says the ad is “inspired by iconic Hollywood chase scenes” and follows Statham as he “rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6.”
It should be noted that the A6 starts around $45,000 and the “supercharged” Audi A6 4.2 FSI quattro 350 horsepower model Statham will likely be driving has a base sticker price of $56,300. I guess Audi is hoping the “down economy” still hasn’t affected at least some of this year’s viewers.