Here’s Axe’s Super Bowl commercial. As expected, the entire thing is devoted to promoting the body spray’s contest to send a person into space onboard a private jet (rocket ship?). That’s right, they spent $3.8 million and didn’t even attempt to talk about the benefits of actually using the product. That’s a pretty bold move.
The spot ends with the equally bold assertion that “nothing beats an astronaut.” I’m not sure if I agree with that statement. Astronauts are definitely high on the cool meter, but I can think of at least five things that are cooler. Among them: Being Derek Jeter. He’s way cooler than some guy collecting moon rocks.