Best Buy has announced that its upcoming Super Bowl ad will star former Saturday Night Live comedian Amy Poehler. Poehler currently stars in the sitcom Parks & Recreation and is fresh off of a well-received Golden Globes co-hosting gig.
“Because of the complexity of technology today, folks have lots of questions,” said Scott Durchslag, president of online and global e-commerce for Best Buy in a USA Today article. “Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing — making technology simple.”