Bud shows off Beck’s Sapphire spot

Anheuser-Busch is usually pretty tight-lipped when it comes to their Super Bowl ad plans, but this year they’ve given the green light to pre-release their Super Bowl spot for Beck’s Sapphire. Check it out below. I give it props for putting a twist on an old school tune from the 90s, but other than that, it’s just okay.

If someone can explain to me why a goldfish is serenading a bottle of beer and how a goldfish is supposed to make me want the beer, I might like it a little more.


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