Taking a page out of Volkswagen’s successful 2011 Super Bowl playbook, Cars.com has released its Super Bowl ad (here) in an effort to generate some pre-game buzz. It seems like a decent enough spot, and they’ve even got a tool on the Cars.com site (to launch during the game) that allows you to upload your own photo as the ads slightly creepy singing head.
The spot also includes a charity tie-in, which will use an onscreen prompt during the broadcast version of the spot. According to AdAge, “viewers who use Shazam (the smartphone app that can identify songs’ titles and artists) to tag the commercial will earn $1 for one of seven children’s charities. The charities are in contention for a $100,000 donation from Cars.com as part of its Cars Cares program.”