Archive for the ‘General’ Category

Twerking Yellow gets starring role in M&Ms Super Bowl spot

Sunday, January 26th, 2014

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After much speculation about which specific candy brand they’ll promote in the Big Game (M&Ms or Snickers?), Mars has, indeed, confirmed that it will give its airtime to M&Ms. They’ve even revealed which color of M&M will be spotlighted — yellow.

For those who aren’t familiar (or don’t really care), yellow is a peanut M&M. In the teaser spot below, Yellow is seen dancing and, yes, every twerking before being shot with a tranquilizer gun and dragged off camera. Viewers are encouraged to tune in on Super Bowl Sunday to find out what happens to him. (Our guess: He’s tossed into a pit in someone’s basement, where he’s held captive for three weeks before being carved up and devoured. Too dark? Maybe a little.)

Yellow’s Super Bowl ad is just the latest activity in the M&M’S Brand’s “Year of Peanut” campaign, a yearlong effort to showcase the nuttier chocolate-covered candy.

CarMax pre-releases “Slow Clap” spot starring Sean “Rudy” Astin

Sunday, January 26th, 2014

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CarMax, a website that helps people buy cars or something, has announced that they’ve officially joined the Super Bowl ad lineup. And rather than making you wait to to watch their 30-second ad, they’ve released a 45-second extended version online.

In it, a car buyer is greeted with a slow-clapping round of applause from various people during his drive home. Among them is actor Sean Astin, who reprises his role from the 1993 film, “Rudy.” (Holy crap, has it really been 21 years?)

Check out the spot below, appropriately titled “Slow Clap.” Highlights: The clapping dad (sorry, son), the clapping water fountain cherub, and the clapping/kicking karate instructor. Also below is the shot-for-shot online-only puppy version called “Slow Bark.” It’s worth a watch, but it’s only funny if you watch the human version at least twice beforehand.

Best Ad in SpotBowl History (Round One): “Little Darth” vs. “Donkey Becomes a Clydesdale”

Saturday, January 25th, 2014

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The Super Bowl’s 47-year history is filled with great ads. With that in mind, we’re asking fans to chime in on Pavone’s Facebook page to help us determine the best Big Game ad in SpotBowl’s 10-year history. The March Madness-style bracketed showdown kicks off today with one head-to-head match-up and the winner (based on your votes) will move to the next round. Another match-up will be posted tomorrow, and so on. On January 31, the final two ads left standing will face off for the big win.

Feel free to visit Pavone on Facebook (don’t forget to Like the page) to chime in about our first match-up: Volkswagen’s “Little Darth” (2011) versus Anheuser-Busch’s “Donkey Becomes a Clydesdale” (2004). Check out both below.

Our prediction? The Force will be with Little Darth.

Audi Super Bowl teasers promise weird, big-headed crossbreed dog

Saturday, January 25th, 2014

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Audi is a semi-luxury brand of vehicle, right? At least I thought so. That’s what makes the recent teasers for its upcoming Super Bowl ad so strange.

The ad will be for the car maker’s 2015 Audi A3 Sedan and a pre-game teaser features singer Sarah McLachlan pleading for public support for a comical Doberman/Chihuahua crossbreed known as the Doberhuahua. A second teaser shows dog show spectators and announcers reacting nervously to what we assume is the ad’s freakish canine. Or maybe it’s a different weird dog. Who knows. Check out both videos below.

Yes, the A3 Sedan is the most affordable vehicle in the Audi lineup, starting at $29,900, but we all know that means a cost closer to $40,000 when you add on extras like tires, headlights and locking doors. With a price tag like that and a perceived “luxury” image, a commercial that goes for cheap laughs by inventing a new breed of dog seems a little strange, doesn’t it? Then again, maybe that’s the point. Maybe they trying to downplay the luxury image and make the car seem more playful and fun. Marketing is funny like that.

 

Hyundai spot to star “The Big Bang Theory” star Johnny Galecki

Saturday, January 25th, 2014

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Hyundai has two 30-second spots in the Big Game and previously announced that one of them would feature three celebrities. This weekend, Hyundai shared more details about those spots, including two of the celebrities — “The Big Bang Theory” star Johnny Galecki and comedian Richard Lewis.

In the spot, Galecki pulls up to a stoplight in a Hyundai Elantra to find an attractive woman in another Elantra in the lane next to him. After complimenting her on her choice of vehicle, the two engage in a flirtatious road race of sorts, which, according to AdAge, features plenty of “chaos and surprises, including an explosion and car jump.

As mentioned previously, Richard Lewis will play Galecki’s passenger, but that’s only two celebrities. Who will be the third celebrity promised by Hyundai? Hard to say. Will it be the woman in the other car? That’s likely, but we’re hoping for a surprise cameo at the end of the spot. Those really are the best, aren’t they?

 

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