It’s one of the few times you’ll ever set your TiVo to record a TV show just so you can watch the commercials, but on Saturday, January 31 at 8 pm ET (that’s Super Bowl eve), CBS will air its ninth annual “Super Bowl’s Greatest Commercials” special. The one-hour show will highlight 10 of the game’s all time best ads, and an online viewer vote will determine which ad takes home the #1 spot.

Not to spoil the fun, but the spot below has been the winner for the last six years in a row. It’s a good spot. Probably the most memorable Super Bowl commercial, but maybe not the best. The SpotBowl team will chew on the “Who’s the best of all time?” question and let you know our opinion next week.

By the way, has anyone ever wondered how the hell that kid found his way down onto the field and into the player’s tunnel? Of course, that was in 1980. These days, the kid would have been tasered, beaten and interrogated for three hours.

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