Chicago area FirstBank ad urges viewers to take bathroom break during its ad

The Super Bowl ad lineup includes a roster of national spots – those are the ones that cost $3.5 million each – but it also includes lower-priced ads aired in various regional and local markets. I don’t normally report on local ad buys here on the SpotBowl blog, but a spot airing in Chicago is cool enough to warrant a mention.

The ad (above) comes from FirstBank and instead of pulling out all the stops to capture viewers’ attention, it asks viewers to use the ad time to take a bathroom visit or refill a drink. As reported on BusinessInsider.com, the FirstBank spot proves its seriousness by featuring the FirstBank pitchman “sitting in an armchair, doing mostly nothing.”


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One Response to “Chicago area FirstBank ad urges viewers to take bathroom break during its ad”

  1. Sam 

    This is actually a Colorado based FirstBank, headquartered in Lakewood, CO.

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