Doritos has announced the five finalists in its annual Crash the Super Bowl contest. The fan-made ads will compete for votes, with the top vote-getter earning a spot in the Big Game. Doritos execs will choose a second finalist spot to also appear.
The director of the spot that scores higher in USA Today’s ADMeter rankings will win a chance to work with Michael Bay on the new Transformers movie. If the spot finishes first in the USA Today rankings, the director wins $1 million.
Feel free to check out the finalists below and vote for your favorite on the Crash the Super Bowl website.
If you asked me, the clear front-runners in this contest are “Fashionista Daddy” and “Goat 4 Sale” (who knew goats could scream like that?), but that’s just my opinion. Which ones do you like the best?
View the final Crash the Super Bowl finalist — “Fetch” — here.