There are a lot of newspapers you can go to for your daily download of what’s happening in this crazy world – the New York Times, the Wall Street Journal, USA Today, the Chicago Tribune – but the one I go to is the Sacramento Bee. I kid, although the Bee is among the nation’s best newspapers named after an insect. (I wonder if the editor-in-chief is called the “Queen Bee,” even if the editor is a guy, and I wonder if that makes it hard to convince men to become the paper’s editor-in-chief.)
The Bee staff (is their newsroom called “the beehive?”) recently put together a great article chock full of Super Bowl advertising-related factoids. I enjoyed it, and I’m sure you will, too. (When someone writes a really great article, I wonder if the other Bee reporters say, “Wow, that story is sweeter than honey!”).
Among the article’s many nuggets (stingers?):
- The average 30-second commercial price reached $1 million for the first time in 1995. The $2-million mark was first topped in 2000, and commercial costs reached $3 million for the first time in 2009.
- Commercials viewed during the first quarter tend to be the best remembered and the most liked.
- The second-half kickoff of Super Bowl I had to be replayed because NBC was airing a Winston cigarettes commercial during the original kickoff.
- New York Giants quarterback Phil Simms (Super Bowl XXI, 1987) was the first player to be filmed on the field after a Super Bowl for an “I’m going to Disney World” commercial.