The first half is in the books and it was officially… meh. That’s not to say that there weren’t some highlights. “Punxsutawney Polamalu” was cool, even though I can’t remember what company it was for. Weird how that one, featuring a mini-Polamalu, followed the lame Dr. Pepper spot featuring a midget KISS band. Earlier, we saw two people-in-the-underwear spots, thanks to CareerBuilder and Dockers.
All three consumer-generated Doritos spot aired, with my personal favorite being “Casket.” Someone here at SpotBowl Central mentioned that it looked a lot like a Bud Light spot and now that I think about it, it really did. Oh well, Bud Light has a consistently winning formula, so it’s not a bad thing to be compared to.
Speaking of Budweiser, of all the beer makers first half spots, I think “Voice Box” was the best, or at least the most original. That one, featuring the king of the auto tune, T-Pain, starred some average joes who all talked with a hip hop robot voice. I call that the best of the Bud crop because the others all featured the same tired Budweiser plot: People going ape shit in order to get their greedy mitts on a Bud Light. We saw that with the LOST spoof “Stranded,” “Bud House,” and “Asteroid.” The “Bridge” spot, in which townsfolk create a human bridge in order to get a Bud truck into town, was sort of a long the same line too, but I actually liked that one.