GoDaddy dashes hopes of “new and improved” ad formula with supermodel star announcement

Earlier this year, GoDaddy announced that the brand will tone down its usually risqué Super Bowl ads in an effort to focus more on the company’s product (web stuff). The promise of a new approach made me happy because, let’s face it, if you’ve seen one GoDaddy commercial, you’ve seen them all.

Unfortunately, it doesn’t look like GoDaddy is taking too much of a “new approach” because they just announced that supermodel Bar Refaeli will star alongside GoDaddy spokesperson Danica Patrick in a spot titled “Perfect Match.”

Oh, but wait. There’s still hope for a departure from the usual GoDaddy formula.

“We think we’re going to make special Super Bowl magic with ‘Perfect Match,”" said Go Daddy Chief Marketing Officer Barb Rechterman. “This ad marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”

Time will tell, but I’m not holding my breath.


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