Honda releases Ferris Bueller ad, but here’s how I would have done it

I reported yesterday that the Matthew Broderick/Ferris Bueller teaser was “reportedly” for Honda. That was posted a few hours before Honda made it official by coming clean with a two-minute mini movie length version of the Super Bowl spot.

The video (above), parodies several scenes from “Ferris Bueller’s Day Off,” but I have to admit, I was a little disappointed by it. Not sure why. Maybe because Ferris would never take a day off and celebrate it by himself. How lame is that? If they were going to rehash the movie, they should have also brought back Alan Ruck (Ferris’ buddy, Cameron) and Mia Sara (Ferris’ girlfriend, Sloane). Seriously, they’re not doing a damn thing these days and could probably use a paycheck.

If it were up to me, the spot would have gone a little something like this:

  • Ferris wakes up and thrusts open the curtains. Cue signature line: “How can I be expected to think about school on a day like today?” (Yes, the same line – Ferris is a teacher now!)
  • Ferris showers. He has a soapy Mohawk.
  • Ferris goes downstairs. His wife, Sloane, greets him. He says, “Honey, call the office. Your grandmother died again.”
  • Cue beauty shots of Honda CR-V. Radio in CR-V plays Yello’s “Oh Yeah” (“Chicka chicka”). Ferris and Sloan navigate some suburban streets.
  • Cut to scene of Ferris and Sloane outside a modest home. Ferris honks the horn. The house’s door opens and … it’s Cameron! Cameron jumps in the back of the CR-V. As they drive away, Cameron’s dad’s prized Ferrari is seen in the driveway.
  • Montage: Ferris, Sloan and Cameron zoom around Chicago in their CR-V, including scenes similar to the existing Honda ad (sporting event and art museum) but also lunch at Chez Quis (served up by everyone’s favorite maitre d’, Jonathan Schmock)
  • Ferris stops to sing “Danke Schoen” on a parade float for the big finale. The gang jumps back into the CR-V and zoom off into the sunset. Cut to awestruck onlookers – it’s Principal Rooney (Jeffrey Jones) and his secretary (Edie McClurg)! Secretary says: “He’s a righteous dude.” Rooney nods in defeat.

Now seriously, would that have been that hard?


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