IN OTHER COKE NEWS…

The Wall Street Journal reports that Coca-Cola is kicking off a new branding campaign for its cola and will use the Super Bowl as a launching pad for the new image. The campaign includes a new tagline — “Open Happiness” — which replaces the current “The Coke Side of Life.” According to the Journal, the new Coke makeover is designed to “appeal to consumers’ longing for comfort and optimism at a time when the weakening economy is sapping soft-drink sales.”

“Open Happiness” sounds a lot like the old “Have a Coke and a Smile” slogan they started using back in 1979, a time when the U.S (and global) economy was also down in the dumps. I wonder if this year’s Super Bowl spot will look anything like this:


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