The Milk Education Processor Education Program — the folks behind the iconic milk mustache campaign — are taking their moo juice message to the Big Game with their first-ever Super Bowl ad.
The ad will star Dwayne “The Rock” Johnson as a father who goes to great lengths to make sure his kids have milk for their breakfast cereal. As expected with anything starring The Rock, the ad appears to promise plenty of action and thrills. Behind-the-scenes photos include a lion, muscle men, stilt walkers and clowns.
The spot is directed by Peter Berg of “Friday Night Lights” fame.