Thanks to a contract with the NFL, Anheuser-Busch has long been the Super Bowl’s exclusive beer advertiser. But that won’t stop Miller from trying to score some coverage before and during the game. As reported in USA Today, the thrifty brewer, known for its “pay less, get more” messaging, will poke fun at advertisers who shell out $3 million for an ad in a series of commercials that will air in the days and weeks before the game.
Miller will also air super-short one-second commercials during the game on local Super Bowl broadcasts (which apparently doesn’t violate Budweiser’s exclusive contract). The ads will reach about 60 percent of the Super Bowl TV audience. Check out the micro-ads here. Our favorite: “Action. And cut.” (Or pretty much anything from the top row.)