NBC LOWERING PRICES TO SELL OFF REMAINING SPOTS

AdAge has reported online that NBC claims it has sold 90 percent of its Super Bowl advertising inventory and only has about six 30-second spots left (most of which are in the game’s fourth quarter), although media buyers believe NBC may have more than 10 spots left. According to AdAge, some are suggesting the network has lowered the price of remaining spots, from $3 million to as low as $2.7 million, but only if advertisers also purchase pre- or post-game time.

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