Hyundai releases both Super Bowl spots; Overall, not too shabby

January 29th, 2014 by Spotgeek
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Both of Hyundai’s upcoming 30-second Super Bowl commercials have been released before the game and we’re generally pretty pleased with what we see.

The first, which we’ll give a grade of B-minus, features actor Johnny Galecki (“The Big Bang Theory”) driving a Hyundai Elantra while flirtatiously chatting up a woman (who’s also driving a Hyundai Elantra). During the chat, Galecki is forced to dodge all sorts of explosions and obstacles, including a rambling Richard Lewis in the back seat.

The second spot — and the real star of Hyundai’s Big Game lineup — is called “Dad’s Sixth Sense.” It features a father who uses his paternal sixth sense to save his son from multiple mishaps over the years, ending with the Genesis’ braking system preventing a crash. It’ll make you smile and, if you’re a parent, it might even make you chuckle because you can relate to the dad’s desire to keep his son out of harm’s way. Also, kudos to Hyundai for making the dad take the pinata bat to the stomach, and not going for the cheap laugh with the groin shot.

Check out both spots below and feel free to leave a comment with your thoughts.

VW sprouts wings in its pre-released Super Bowl ad

January 28th, 2014 by Spotgeek
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Volkswagen has joined the long list of advertisers choosing to pre-release their Super Bowl ad in the week before the game. The ad features VW employees sprouting wings after a dad tells his daughter that every time a Volkswagen goes over 100,000 miles, a German engineer gets his wings.

Check it out below. Sure, it’s kind of weird, but it does a good job of driving home the point that Volkswagen vehicles have a long history of reaching the 100,000 mile mark, so we give it a thumbs up for that.

Squarespace releases ad; aims to scare you into using their service

January 28th, 2014 by Spotgeek
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Squarespace, a website development and hosting platform, released its upcoming 30-second Super Bowl ad on Monday. The spot features a bleak, dystopian world in which several Internet clichés are brought to life and how Squarespace can promise “a better web.”

Adweek nailed it when it panned the spot, noting that people don’t want depressing messages during the Super Bowl. We agree, which is probably why this ad will get lost somewhere near the bottom of the SpotBowl rankings.

Coke ad sounds good on paper, not so good on screen

January 28th, 2014 by Spotgeek
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On Monday, Coca-Cola released one of its two 60-second ads that will air during the Super Bowl. The spot shows an underdog boy recovering a fumble in his pee wee football game and running it all the way to the Packers’ Lambeau Field, where he’s given a Coke by one of the stadium’s groundskeepers.

The premise sounds like a sentimental winner, right? The only problem is, the finished product comes up a little short. Check it out below. The House of Pain “Jump Around” soundtrack seems a little off for what should have been a slightly sweeter, more sentimental spot. The 90′s rap anthem lends itself to something that’s more upbeat and energetic, and this spot is neither of those things.

We’re also not a fan of Coke dangling a charitable donation in exchange for social media love. Coca-Cola has promised to contribute $50,000 to the Boys and Girls Clubs of America if the spot is shared by fans at least 10,000 times across Facebook, YouTube and Twitter. If it doesn’t get 10,000 shares, the children of our nation will suffer, and it’ll be all your fault America!

SodaStream Super Bowl ad rejected by CBS for attacks on Coke and Pepsi

January 27th, 2014 by Spotgeek
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It seems every year, at least one would-be Super Bowl ad is rejected by the network for being too racy or controversial. GoDaddy knows the game well (thankfully they’re not playing that game this year). This year, it’s SodaStream’s turn to go back to the drawing board, after CBS rejected the ad based on four little words.

The ad for the at-home soda-making machine features actress Scarlett Johansson who, at the end of the spot, says “Sorry, Coke and Pepsi.” CBS objected to the line, ostensibly because it would anger two of the game’s advertisers.

“What are they afraid of?” asked SodaStream CEO Daniel Birnbaum in a USA Today article. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”

He’s got a good point, but we all know this comes down to money. Coke and Pepsi are two companies that spend infinitely more on paid advertising with CBS than SodaStream does, and CBS would be wise to stay well withing the cola giants’ good graces. SodaStream’s Super Bowl ad was rejected last year, too, for aiming too aggressively at Coke and Pepsi.

Still, you have to admire SodaStream for trying, and for playing hardball with the big boys. SodaStream specifically chose their fourth quarter placement in order to get “the last word” in the cola conversation during the game. They’ll still get the last word but, unfortunately, it won’t be the word they hoped for.