Through a pre-game vote on its YouTube page, Audi asked fans to choose the ending of its Super Bowl spot. The ad (below) features a young man who goes to the prom without a date, but feeling confident because his dad let him borrow the families Audi S6 sport sedan. The teen takes the principal’s parking spot and, after kissing the prom queen, has a run-in with the prom king.
Like a boss, as the kids say these days. The other two endings can be seen here. Although the other versions aren’t bad, the fans definitely made the right choice.
Ad guru turned corporate rebel Alex Bogusky — the guy behind the “Creepy King” Burger King spots and Adweek’s reigning “Creative Director of the Decade” — tweeted on Friday that the spot his new agency created for SodaStream has been rejected by CBS.
According to MSN Money, the spot for the at-home soda maker depicted truck drivers in clothing with Pepsi and Coke logos. The jab was apparently too much for CBS, who’d no doubt like to avoid angering two of its biggest advertisers.
According to Bogusky, “SodaStream is still in the game with an older spot we tweaked.” The “older spot” — released late last year — will be the one below with the woman in the voiceover who whistles her S’s annoyingly. Let’s hope that’s one of the tweaks Bogusky was referring to.
In football, a hail mary pass is what’s thrown by a quarterback as time expires in a last ditch effort to win the game. That’s exactly what Research in Motion (RIM) is doing with its first ever Super Bowl ad to promote its seemingly defeated Blackberry 10 smartphone. The Blackberry — once a must have device — has floundered in recent years thanks to competition from the iPhone and Android.
No details are known about the spot. Will RIM’s hail mary pass be caught for a touchdown? Maybe, but RIM is trailing the competition be four or five touchdowns, so it won’t really matter.
This may or may not be (but probably is) the spot Pepsi will air in the second quarter of the Super Bowl to promote its big halftime act featuring Beyonce.
If anyone can tell me what Beyonce mumbles during the first half of the spot, please leave a comment. Something about curiosity. Speaking of curiosity, why are the Pittsburgh Steelers featured in this ad two or three times? Pepsi knows they didn’t even make the playoffs, right?
Here’s Axe’s Super Bowl commercial. As expected, the entire thing is devoted to promoting the body spray’s contest to send a person into space onboard a private jet (rocket ship?). That’s right, they spent $3.8 million and didn’t even attempt to talk about the benefits of actually using the product. That’s a pretty bold move.
The spot ends with the equally bold assertion that “nothing beats an astronaut.” I’m not sure if I agree with that statement. Astronauts are definitely high on the cool meter, but I can think of at least five things that are cooler. Among them: Being Derek Jeter. He’s way cooler than some guy collecting moon rocks.
We scour the internet, pester our advertising buddies and thumb through stacks of advertising publications every day in search of all the latest news about the big game commercials. Why? So you don’t have to. I mean, you could if you wanted to, but why would you when you’ve got the SpotBlog?
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