Toyota has released its Super Bowl spot featuring Big Bang Theory actress Kaley Cuoco. Check it out below.
Hyundai should take some notes, because this is how a Super Bowl ad should look. Even without the B-list star power, this spot would succeed because the laughs are bigger, the visuals are better, and its got plenty of characters. Will the dad finally get his wish? You’ll have to watch the ad to find out.
Below is one of Hyundai’s Super Bowl ads, a second quarter spot called “Stuck.” It’s charming and a little entertaining — sort of like a Hyundai — but it feels like any other car ad you might see during the year. Yeah, it packs plenty of small jokes into 30 seconds — a creepy biker, hazardous waste, drooling dogs — but it lacks a key component of any good Super Bowl commercial: The big payoff at the end.
There’s no punchline. No “Oh, did you see that?!” moment that makes people miss the first five seconds of the next commercial. It’s just sort of … cute. Unfortunately, cute doesn’t win Super Bowl advertising competitions.
USA Today has reported that this year’s Super Bowl car ads — of which nearly 25 percent of the game’s spots will be — won’t look like the usual car ads. That’s a good thing. Said USA Today, “Rather than showing cars hugging curves and accelerating up hills, a larger-than-ever group of Super Bowl automotive advertisers will be featuring womanly curves and revving up humor to promote their big-ticket machines.”
The 30-second spot will promote the brand’s compact Forte. In the ad, a robot-like woman (former Miss USA Alyssa Campanella) assaults a man after he kicks the tire of the new Forte EX compact sedan. The 60-second spot for the Sorento crossover SUV will feature a father who answers his son’s question – “Where do babies come from?” – with a tall tale involving toddlers and baby animals coming to Earth via spaceships.
Go Daddy has unleashed upon the world one of its two upcoming Big Game ads. This one promotes its new .co domain name registration service. Overall it’s an okay spot (just okay), but it scores points for being a major departure from Go Daddy’s usual “scantily clad women” formula. Don’t blink or you’ll miss Danica Patrick in an unusually minor role. But given her acting skills, maybe that was intentional.
Best Buy has announced that its upcoming Super Bowl ad will star former Saturday Night Live comedian Amy Poehler. Poehler currently stars in the sitcom Parks & Recreation and is fresh off of a well-received Golden Globes co-hosting gig.
“Because of the complexity of technology today, folks have lots of questions,” said Scott Durchslag, president of online and global e-commerce for Best Buy in a USA Today article. “Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing — making technology simple.”
We scour the internet, pester our advertising buddies and thumb through stacks of advertising publications every day in search of all the latest news about the big game commercials. Why? So you don’t have to. I mean, you could if you wanted to, but why would you when you’ve got the SpotBlog?
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