Volkswagen has won Spotbowl in each of the past two games, and hopes to retain the title this year with an ad featuring the stars of several notorious YouTube videos – videos featuring meltdowns, tantrums and other general sadness – receiving a much-needed cheering up.
A teaser released yesterday shows reggae star Jimmy Cliff singing a song of happiness in a sunny field as the stars of several YouTube videos reunite after clips of their original video are aired. Among the appearances, are the eHarmony cat lady, screaming politician Phil Davison and minor-league baseball manager Phil Wellman.
You can’t help but smile while watching VW’s teaser. Could that mean a third consecutive Spotbowl win is on the horizon for the car maker?
The folks at clothing manufacturer Gildan know that our favorite clothes mean a lot to us and that some people will go to great lengths to save their most prized garb.
The company, which is making its Super Bowl debut, released the teaser below which features a man making a getaway after a one-night stand and being forced to weigh the pros and cons of rescuing his favorite shirt. We can only imagine who (or what) might be wearing his shirt — or where his shirt might be. Any guesses?
Coke’s upcoming Super Bowl ad (see teaser here) features three groups of characters racing through a desert toward a giant Coke bottle. Viewers can vote online to choose which of the three groups — The Cowboys, Showgirls and Badlanders — will win the beverage on Super Bowl Sunday. The finished spot will air after the game.
I don’t know about you, but I’m rooting for the Badlanders. Probably because I’ve always been a big Mad Max fan.
According to the New York Times’ Stuart Elliot, Hyundai’s first quarter spot for its Santa Fe crossover SUV will feature a group of boys who team up to tackle a bunch of bullies. Sounds like it could be pretty good. After all, everyone loves a good bully revenge story, but something tells me this spot won’t end with the thugs picking their teeth out of the grass.
Our prediction (based partially on the screen shot above): The bullies are mesmerized by the Santa Fe and become pals with the gang of revenge-seekers. And they all live happily ever after.
But we’re really hoping the bullies get the beat down they deserve.
A few Super Bowls ago, Tide showed off the stain fighting power of its product with its “Talking Stain” commercial (below). In this year’s game, they’ll show off a few stains worth keeping. That’s right, stains you don’t want to remove.
To promote the spot, Tide has released a mock infomercial for “Tide Stain Savers.” Like the infomercial, the brand’s Big Game ad will feature a new stain worth saving. It will also feature both teams that are playing the in the Super Bowl (the 49ers and the Ravens).
We scour the internet, pester our advertising buddies and thumb through stacks of advertising publications every day in search of all the latest news about the big game commercials. Why? So you don’t have to. I mean, you could if you wanted to, but why would you when you’ve got the SpotBlog?
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