Taco Bell released a teaser for its upcoming Super Bowl ad. An old guy going crazy on a turbocharged scooter? Yeah, why not. My only question is, where can I get an scooter like that?
Taco Bell has come forward with at least a few details about its upcoming 60-second Super Bowl spot, which will air in the second or third quarter of the game.
The focus of the ad will be an unexpected night out for a group of aging friends (teaser photo above). The spot will feature a Spanish version of the song “We Are Young,” which rose to prominence after its appearance in a commercial for Chevy in last year’s Super Bowl. The brand will release a preview of the spot on January 28.
According to the New York Times, advertisers are rethinking the strategy of leaking their Super Bowl ads before the game. In the past — especially last year — as many as half of the game’s ad were available for viewing online, as marketers attempted to take advantage of the power of social media and consumers’ willingness to share content.
A new study supports the pre-release strategy, showing three-quarters of the top 20 ads from Super Bowl 2012 were launched online before the big game. But not everyone is taking the bait.
“We wanted to save it for the Super Bowl,” said a spokesman for the advertising agency behind Kraft’s upcoming Super Bowl spot for its Mio drink additive flavor drop stuff, “because it’s the kind of spot you need to watch on the big screen on Super Bowl Sunday.”
That approach means we’ll have to wait until February 3 to see what Mio has in store for us with the very funny Mr. Tracy Morgan (on the set of the spot above).
As one of the biggest Super Bowl ad fans in the world, I kind of agree with this strategy. As much as I enjoy seeing the spots ahead of time, it’s kind of like getting a peek at your Christmas presents two weeks before the big day. Do you agree?
Budweiser is a perennial favorite when it comes to Super Bowl commercials. Anheuser-Busch aired six ads in last year’s big game, and as the only beer sponsor in the commercial showdown, they have plenty of room to entertain us every year. They put out a lot of ads during the game and throughout the year, which gives them advantages and disadvantages.
The biggest advantage? They frequently make a great ad, and everyone remembers it. The biggest disadvantage? Their ads get repetitive and old really fast. And if you don’t believe me, check out an old entry, our top 5 most overrated Super Bowl ads: They get named twice in a list of five. If you still disagree, watch all 160 “Real Men of Genius” ads. I did, and I don’t think they’ll ever be funny to me again.
So here’s a list of the best ads they’ve ever run for the Super Bowl (and didn’t run into the ground afterword):
5. The Budweiser Frogs (1995)
One of the first great Budweiser ads for the Super Bowl, the Budweiser Frogs campaign still ranks among the best. Whenever I think of all the great Super Bowl commercials, the first ad in this campaign always rises to the top. Why? It has no real bearing on the brand (aside from repeating the name throughout the commercial) and it’s not very funny compared to today’s commercials. But what it does have is universal appeal: People like talking animals. Today, we might see talking animals more frequently on TV, but in 1995, this commercial struck a chord for a lot of Americans. It’s still talked about today and still considered one of the greats.
4. The Magic Fridge (2006)
This is a simple story of a man trying to protect his beer. His friends are coming over and he doesn’t feel like sharing his stash. So, like many of us wish we could do, he installs a revolving wall to conceal his fridge. Unfortunately, he shares the wall with the house next door: a group of guys who quickly raid his fridge as it appears because, “The Magic Fridge is back!” Playing to our creative sense of humor, The Magic Fridge lands in the fourth spot for the Budweiser Top 5.
3. Hidden Bud Light (2006)
Another play on hiding beer, this ad shows what happens when Bud Light is used as an office moral booster. An ambitious employee spends his weekend stashing bottles around the office for others to find, but the plan quickly elevates to anarchy as employees destroy the office in their search for the brew. I’m pretty sure the ambitious employee won’t be faulted for his backfired plan; after all, he just donated Bud Light to his coworkers and probably earned himself some powerful friends.
2. Wild West Tiny Dancer (2011)
An outlaw walks into a saloon and orders a Bud. The people in the saloon watch nervously as the barkeep tells him he’s out of Budweiser. As the outlaw reaches for his gun, the Clydesdale team arrives with a shipment of Budweiser. The outlaw sips it and breaks into the first lines of Elton John’s feel-good anthem, “Tiny Dancer.” The surprised patrons in the saloon join in after two lines, and peace is restored. The abrupt change in the tone of this ad, as well as an unexpected song choice for the Wild West made this a favorite for the 2011 Super Bowl and earned second place in our Top 5.
1. Eternal Optimism (2012)
Eternal Optimism shows a montage of cultural swings in American history with Budweiser at the center of the action. While most of Budweiser’s commercials involve humor or sex appeal, sentimental and patriotic commercials like this one are a breath of fresh air. The sentimentality and creative cinematography make this the number one pick for Budweiser commercials because it reminds us, “Great times are always waiting.”
Anheuser-Busch has finally coughed up some details about its Super Bowl ad line-up (and yes, those plans include the Clydesdale horses). I say “finally,” but with three weeks remaining before the game, this much detail is actually pretty good for a company that’s usually tight-lipped about its commercial plans.
Two 30-second spots will be used to promote the brewer’s new “Black Crown” beer, with rapper Jay-Z expected to make an appearance in one of the spots. The second Black Crown spot will explain how consumers picked the recipe for the new beer. Anheuser-Busch’s third 30-second spot will promote the company’s new Beck’s Sapphire beer.
Budweiser’s signature Clydesdale horses will be featured in a 60-second ad which will show the interplay between a horse trainer and a Clydesdale. The remaining pair of 60-second spots will be used to promote Bud Light, most likely with a focus on humor.
The specific quarters in which the spots will air is still flexible, but the order in which they will air are the two Black Crown ads, a Bud Light ad, the Sapphire ad, the Budweiser Clydesdale ad, and the second ad for Bud Light.