POWERADE (COCA-COLA) GIVES US A TASTE OF THE PRE-JANET ERA

Usually we get the latest news about upcoming Super Bowl ads from the New York Times or Advertising Age or even the advertisers themselves, but this scoop comes from the Southeast Missourian. Missouri’s eighth largest daily newspaper broke the news on Monday about former Miss Missouri winner Amber Seyer (a native of the paper’s area of coverage) and her starring role in a PowerAde commercial slated to air during this year’s game.

PowerAde falls under the umbrella of Coca-Cola, whose ads have been relegated to the second half of the game thanks to an agreement between Pepsi and the NFL which blocks all other non-alcoholic beverages from advertising during the game’s first half.

According to the Southeast Missourian, Seyer couldn’t reveal much about the ads, except that she “had to pour 30 bottles of sports drinks on herself in 40-degree weather.” Said Seyer herself, “It was a risky commercial for PowerAde, and I can’t say that my dad’s really gonna enjoy it, but, hopefully, 95 percent of the male population will enjoy watching it.”

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