I squealed like a little girl last week when I saw the 10-second teaser above starring Matthew Broderick as a modern day Ferris Bueller in a remake of a scene from the 1986 movie (substitute “school” with “work”).
Once I got over the disappointment that Ferris was selling out, I immediately began speculating what product he was selling out for. Some observers suggested Pepsi because the “2.5.12” font at the end looks vaguely Pepsi-ish. Then came the revelation from auto blog Jalopnik, citing inside sources, that the clip was a teaser for an upcoming Honda Super Bowl ad featuring the CR-V.
“The (Honda) source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron’s dad’s Ferrari? We hear this time it’s going to be a Honda CR-V.”
The site also claimed Honda hired The Hangover writer/director Todd Phillips to bring the spot to life.
I’m still not sure how I feel about one of the greatest movies of all time being tapped to promote Hondas, but I’m generally excited about it. Let’s just hope it’s better than HomeAway.com’s 2010 National Lampoon’s Vacation embarrassment.