Speed Stick enters Super Bowl fray; Ad pretty much stinks

Speed Stick is the latest company to announce its presence in Sunday’s ad lineup and they released their spot ahead of time (below).

I don’t mean to sound all negative and critical — my critiques of the Beck’s Sapphire and Pepsi Next spots haven’t been glowing — but this ad just isn’t that great. I mean, seriously, it’s deodorant. They could have done so much more with this spot, but they went with a guy picking up panties in a laundromat.

Whatever. It’s their $3.8 million, not mine.

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