Squarespace releases ad; aims to scare you into using their service

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Squarespace, a website development and hosting platform, released its upcoming 30-second Super Bowl ad on Monday. The spot features a bleak, dystopian world in which several Internet clichés are brought to life and how Squarespace can promise “a better web.”

Adweek nailed it when it panned the spot, noting that people don’t want depressing messages during the Super Bowl. We agree, which is probably why this ad will get lost somewhere near the bottom of the SpotBowl rankings.


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