Posts Tagged ‘1984’

25 YEARS AGO YESTERDAY, SUPER BOWL ADVERTISING CHANGED FOREVER

Friday, January 23rd, 2009

Happy birthday to you!

Happy birthday to you!

Happy birthday dear Groundbreaking-Yet-Slightly-Overproduced-Apple-MacIntosh-1984 Commercial!

Happy 25th birthday to you!

On January 22, 1984, Apple unveiled its now legendary “1984” Super Bowl ad which helped put Apple on the map (albeit one still dominated by Microsoft) and began a new era for Super Bowl advertising. Back then it was one of the most expensive ads ever created, with a budget of $900,000. And what do you expect when you hire Hollywood director Ridley Scott to oversee the spot? The guy directed Aliens and Blade Runner for cryin’ out loud!

It’s a great ad and all, but why’s the heroine wearing a tank top and orange jogging shorts? We know it was an Olympic year, but did they run out of money when it came to costuming the character who’s supposed to usher in a new era of personal computing technology?

THE GREATEST ADS EVER

Wednesday, January 7th, 2009

The article isn’t new, but the New York Daily News has an online compendium of some of the most memorable Super Bowl ads of all time (including video). The line-up includes the 1999 Doritos spot that made Ali Landry a star (for a little while at least), the Michael Jordan/Larry Bird “Nothin’ but net” shootout from 1993 and, of course, Apple’s epic jaw-dropper from 1984.

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