According to media industry guru Lewis Lazare, Anheuser-Busch has shed a little more light on the details of their Super Bowl line-up. Among the revelations are that there will be five spots for Bud Light and two for Budweiser. But perhaps most shocking was the announcement that the brand’s iconic Clydesdale horses and Dalmatian dogs, which typically appear in sentimental/humorous roles in the Budweiser spots, will be absent in this year’s game.
A Super Bowl without the Clydesdales? That’s like pizza without cheese. Or a camp out without beer. Or a company softball game without that one guy who takes the game way too seriously. Whatever Bud has cooked up for those horseless ads (which apparently do contain dogs, but not Dalmatians) had better be damn good.