USA Today reports that defending SpotBowl chamption Bridgestone-Firestone will use Mr. and Mrs. Potato Head and spacemen in it’s upcoming Super Bowl ads.

Also reported in the article, singer Will.i.am will appear in a Pepsi spot and Monster.com will promote its NFL partnership with a spot about the job search website’s “Director of Fandemonium” contest. The winner receives a $100,000 “signing bonus” and a trip to Super Bowl XVVIILIVIII (next year’s game) to be on the field for the game’s opening coin toss.