Posts Tagged ‘cbs’

CBS RAISES HELL OVER VIDEO GAME AD

Wednesday, February 3rd, 2010

Electronic Arts had plans to air an ad for its new game, Dante’s Inferno, which takes place in the underworld but CBS sent the company back to the drawing board after they deemed the game’s tagline,  “Go to Hell,” too inflammatory for national TV. EA countered with a softer tagline, “Hell Awaits.”

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