Posts Tagged ‘coca-cola’

THE BEST AND WORST OF THIS YEAR’S SUPER BOWL AD CELEBRITY CAMEOS

Wednesday, February 3rd, 2010

For me, the best part of the Super Bowl ads are the celebrity cameos. Back before the “internet” spilled the beans about the ads well before the game, you had to wait until game time to see the spots and be pleasantly (or unpleasantly) surprised by the celebs and the ads. Then again, only recently have celebs been popping up in commercials here in the U.S.  Oh sure, the athletes have always been eager to shill products, but the stars of the big and small screen used to only make ad appearances in places like Japan. But not anymore.

This year’s Super Bowl ads are chock full of A, B, and C-listers, which I’ve listed below in the categories of touchdown (the best celebrity cameos), field goal (so-so cameos) and fumble (cameos we could do without).

TOUCHDOWN CAMEOS

Apu & Mr. Burns (Coca Cola) – I don’t care if they’re Simpsons characters, they’re still celebrities in my mind. In this spot we’ll see Mr. Burns lose his entire fortune and be cheered up when Springfield’s favorite C-store clerk gives him a Coke. Outside of the Simpsons clan themselves, these are arguably two of the most popular of the show’s characters which makes this cameo and easy (and long overdue) touchdown.

Chevy Chase & Beverly D’Angelo (HomeAway.com) - Talk about a rookie making a big splash. This first-time advertiser (and vacation property rental website) has cast Chevy and Beverly in their roles as Clark and Ellen Griswold from the classic National Lampoon’s Vacation films. Fire up the family truckster, Rusty, we’re headed to Wally World!

Betty White & Abe Vigoda (Snickers) – Apparently celebrity duos are surefire touchdowns (unless you’re Stephen and Billy Baldwin). These two 80-something-year-olds will appear in a spot that highlights the candy maker’s “You’re not you when you’re hungry” tagline. In other words, they’ll be hungry and acting very much unlike an 80-year-old should. Awesome.

Troy Polamalu (TruTV) - TruTV will promote its new NFL reality show with a spot starring the Pittsburgh Steelers star (best known for his Head & Shoulders hair) in the role of “Punxatawney Polamalu” of Groundhog Day fame. Check it out for yourself and you’ll agree that it’s a hail mary touchdown for the network formerly known as Court TV.

FIELD GOAL CAMEOS

Lance Armstrong (Michelob Ultra) – The 57-time Tour de France winner will be peddling Anheuser-Busch’s low-calorie Michelob Ultra “beer.” I have mixed feelings about this cameo, mainly because I’m not sure how Lance will be used in this spot. Will he be biking? Will he be hanging out a backyard barbecue? I’m also not excited about this spot because, well, Lance Armstrong is boring.

Brett Favre (Hyundai) - On the brink of his fourth (fifth?) retirement, the Viking’s quarterback will pop up in an ad for Hyundai. The car really doesn’t match the celebrity, which counts against this ad. The only think keeping this from being a fumble is the awesomeness of Brett Favre and the fact that he’ll be aged with make-up and shown mulling retirement as the NFL’s newest MVP in the year 2020.

Harry Potter (NBC Universal’s Universal Orlando) – Hogwarts’ most distinguished alumni will appear in an ad promoting the Wizarding World of Harry Potter attraction at Universal Orlando’s theme park. I saw the spot. Anyone over the age of 20 will probably use that 30 seconds to grab another beer, but the kids should like it, which makes it a long field goal here.

The 1985 Chicago Bears (Sprint Boost Mobile) – Back in the 80s, some football players named Jim McMahon, Mike Singletary and a few other guys made a video called “The Super Bowl Shuffle.” It was really popular. Now they’re remaking it for this ad for some kind of cell phone service. People from Chicago will love it. Everyone else probably won’t. The kick is up! It’s good!! (Barely.)

Charles Barkley (Taco Bell) - Charles Barkley is fun to watch because you never know what he’s going to say next and he’s a generally cool guy, which makes this spot for Taco Bell’s new NBA Five Buck Box worthy of three points.

Tracy Morgan (Volkswagen) - This is another odd celeb/auto match-up (see Brett Favre + Hyundai), but this one might score only because Tracy Morgan is so funny he could star in a spot for the Humane Society with all those sick animals and make me laugh till I cried.

FUMBLE CAMEOS

Kiss (Dr. Pepper) - This spot, which I’ve seen teaser clips of, has all the ingredients of a big game bust. Overexposed, over-the-hill rock stars? Check. Overproduced spot with out-of-place product thrown in? Check. An ad we’re likely to forget by halftime? Check.

Tim Tebow (Focus on the Family) – This year’s most talked about spot, featuring the Heisman Trophy winner and his mother sharing their pro-family/pro-life message, will probably make people talk. Too bad they’ll be saying “I took my bathroom break during the game for that?!”

Danica Patrick (GoDaddy.com) - The newest part-time member of the NASCAR line-up is back in another titillating GoDaddy spot. I guess I’d be more excited if I were part of GoDaddy’s target audience, which apparently is 15-year-old boys.

Stephen & Billy Baldwin (KGB) - KGB, aka “Knowledge Generation Bureau,” is some sort of service that answers questions via text message. Two guys best known for being Alec Baldwin’s brother will star in an ad for them. I texted KGB and asked “Who’s a lamer celebrity cameo choice than Stephen & Billy Baldwin?” I’m still waiting for a response.

Beyonce (Vizio) – The world’s most overexposed celebrity making an appearance in a Super Bowl ad which will be watched by 500 million people worldwide? We didn’t see that one coming. You might remember this one after it’s over, but only for the flashy song and dance. As for the product (I think it’s some sort of soft drink or internet video social network thing), you’ll probably forget it before the next spot even begins.

COKE TEASES WITH PREVIEW OF “MEAN TROY” AD

Wednesday, January 28th, 2009

Coke has released a peek of the first 12 seconds of its upcoming “Mean Troy” Super Bowl spot. The ad is a remake of the classic 1980 Mean Joe Greene ad and stars Steelers’ safety Troy Palomalu. In the video, Mean Joe reveals in an interview at the end, that the last half of the spot features an interesting “twist” on the old spot. Check it out here.

We’re not sure what the twist is, but we’ve seen reports that Troy will show off his tackling skills, so we’re hoping he takes out the kid with a crushing blindside hit, grabs the Coke and does an in-your-face dance while the youngster crawls away. Oh, and then he throws the kid his jersey.

troyad

GE AND COKE ANIMATE THIS YEAR’S GAME

Friday, January 23rd, 2009

New details have emerged about two upcoming Super Bowl spots. Both will feature animated characters. In one, Super Bowl rookie GE will highlight new developments like its Smart Grid energy technology as “innovation you don’t have to wait for.” The spot will be reminiscent of the Wizard of Oz with a scarecrow-like character. The ad features a song sung by the scarecrow from the original 1939 film.

Said GE global executive director for advertising and brand, Judy Hu, “We try never to do depressing commercials.”  Judging from the screen capture below, GE prefers commercials using creepy looking scarecrows made of electrical wiring. If I were out for a stroll under the power lines that run behind my house and I saw this thing clingling to life 50 feet above me, I’d probably run like hell and then turn Amish. Of course, we’re judging the spot based on one image. We’re sure Mr. Scarecrow will warm our hearts after he’s jolted to life by a gigawatt of electricity coursing through those transformers he’s gripping.

scarecrow

SpotBowl has also learned that Coca-Cola will feature two spots for its Coke Classic and one for Coke Zero. One of the Classic spots, clearly aimed at the 24-and-under crowd, will feature interaction between humans and avatars.

coke

COKE REMAKES MEAN JOE GREEN SPOT STARRING MODERN STEELER GREAT

Friday, January 16th, 2009

troy_siThere were rumblings of this back in November, but the story has resurfaced on SuperBowl-Ads.com that one of Coca-Cola’s Super Bowl spots will be a remake of the company’s classic 1980 Mean Joe Greene spot. In the spot, ranked in many viewer polls as the number one Super Bowl ad of all time, Greene tosses his jersey to a child fan in exchange for a Coke. Steelers’ Pro Bowl safety Troy Polamalu will star in the remake, thus ensuring that no matter what happens this weekend, the Steelers will make an appearance in the big game.

CBS TO AIR BEST ADS EVER ON JANUARY 31

Tuesday, January 13th, 2009

It’s one of the few times you’ll ever set your TiVo to record a TV show just so you can watch the commercials, but on Saturday, January 31 at 8 pm ET (that’s Super Bowl eve), CBS will air its ninth annual “Super Bowl’s Greatest Commercials” special. The one-hour show will highlight 10 of the game’s all time best ads, and an online viewer vote will determine which ad takes home the #1 spot.

Not to spoil the fun, but the spot below has been the winner for the last six years in a row. It’s a good spot. Probably the most memorable Super Bowl commercial, but maybe not the best. The SpotBowl team will chew on the “Who’s the best of all time?” question and let you know our opinion next week.

By the way, has anyone ever wondered how the hell that kid found his way down onto the field and into the player’s tunnel? Of course, that was in 1980. These days, the kid would have been tasered, beaten and interrogated for three hours.