Posts Tagged ‘Mercedes’

Celebrity cameos in 2013: The good, the bad, and the dead presidents

Thursday, January 3rd, 2013

What’s the best part about Super Bowl commercials? For me it’s the celebrity cameos. Back in the old days (pre-2009) the public wouldn’t know about a cameo until the spot aired. That element of surprise was part of the joy of the cameo.

These days, as brands try to garner as much pre-game buzz as possible for their big budget investment, surprises are rare. That’s not always a bad thing. It gives people like me a chance to critique the decision and build excitement about the celeb’s appearance on game day.

Here’s what we know so far about A-listers (and less than A-listers) who will appear in this year’s Super Bowl:

ANHEUSER-BUSCH

Jay-Z will appear in a spot for the company’s new beer, Black Crown.

SpotGeek Excitement Level: Moderate. Even in fatherhood, Jay-Z is one of the coolest guys out there.

FORD (LINCOLN MOTOR COMPANY)

Abraham Lincoln will make a brief appearance in an spot for the car named after him.

SpotGeek Excitement Level: Low. If it were the real Abe Lincoln, I might be more excited.

GODADDY.COM

Race car driver and brand spokesperson Danica Patrick will make yet another appearance for the brand.

SpotGeek Excitement Level: Low. It’s hard to get excited about five or six consecutive years of appearances using the same risqué formula.

MERCEDES BENZ

Supermodel Kate Upton and R&B star Usher will cameo for the carmaker.

SpotGeek Excitement Level: Moderate to high. Both stars are making their Super Bowl debut and it’ll be interesting to see how Mercedes uses them.