Posts Tagged ‘stuart elliot’

DENNY’S JOINS SUPER BOWL ROOKIE LINE-UP

Wednesday, January 14th, 2009

According to the venerable Stuart Elliot at the New York Times, Denny’s will join Teleflora and Pedigree as this year’s Super Bowl advertising first-timers. The restaurant chain’s third-quarter spot currently under consideration uses cowboys and humor to position Denny’s food as “real breakfast” versus competitor’s “candy breakfasts.”

A Denny’s spokesman said the ad will contain a “consumer offer that is a first ever for sit-down restaurants.” We’re not sure what that means, but we’re definitely curious. The “candy breakfast”-hatin’ cowboys in the proposed ad are featured in the screen shot below.

dennys