Posts Tagged ‘Super Bowl’

AUTOMAKERS CREATE “TRAFFIC JAM” IN 2011 SUPER BOWL

Thursday, December 9th, 2010

No fewer than eight automakers have purchased air time in the upcoming Super Bowl, prompting Advertising Age to question whether any car maker can really break through the high octane clutter in an affair the magazine is calling a “traffic jam” and an “eight car pile-up.”

Six car companies ran ads in the 2009 game and five made appearances in 2008. The eight playing in this year’s contest include BMW (one ad), General Motors (one ad for Chevrolet), Chrysler (one ad for Dodge), Audi (one ad), Volkswagen (one ad), Kia (one ad), Hyundai (three ads), and Mercedes Benz (one ad).

If you’re taking side bets on which car company ad will rank highest in this year’s SpotBowl poll (and why wouldn’t you be?), the smart money is on Kia. You might remember last year’s Kia spot featuring characters from the hit kid’s show “Yo Gabba Gabba” brought to life on a bender in Las Vegas (refresh your memory below). It was strangely awesome and although there’s no word on which agency Kia is working with on its 2011 spot, if they stick to the same fun, colorful formula, there’s a good chance this little car company could drive away with the top spot — at least among its peers.

SUPER BOWL AD UPDATE: FOX SELLS OUT SPOTS THREE MONTHS EARLY

Thursday, November 4th, 2010

Bad news for those of you hoping to scrape together a few extra bucks to buy a Super Bowl commercial, according to The Hollywood Reporter and the Wall Street Journal, FOX has sold out this year’s inventory a full three months before the big game. The spots sold for $2.8 million to $3.0 million, a slight increase from the $2.5 million to $2.9 million bargain of this year’s spots.

FOX attributes the sell out to strong sales to car makers. Advertising Age calls the sell out the fastest “in recent memory.” This year’s line-up includes  General Motors, Kia Motors, Hyundai, Audi, PepsiCo, Anheuser-Busch InBev, E*Trade and, unfortunately, GoDaddy.com.

SUPER BOWL AD REPORT: FOX NEARLY SOLD OUT OF SPOTS

Thursday, October 28th, 2010

Sign number one (or number 172 for those who are counting) that the economy is on the rebound arrived this week when the website Broadcasting & Cable reported that FOX has sold all but two of its Super Bowl ads for the big game. According to the article, “spots in this year’s Super Bowl began selling early with Fox reporting that it has sold 80% of its inventory in June. The previous year, CBS got to the 70% mark in September. Last month it was reported that Fox had sold more than 90% of its inventory.”

FIRST HALF RUNDOWN

Sunday, February 7th, 2010

The first half is in the books and it was officially… meh. That’s not to say that there weren’t some highlights. “Punxsutawney Polamalu” was cool, even though I can’t remember what company it was for. Weird how that one, featuring a mini-Polamalu, followed the lame Dr. Pepper spot featuring a midget KISS band. Earlier, we saw two people-in-the-underwear spots, thanks to CareerBuilder and Dockers.

All three consumer-generated Doritos spot aired, with my personal favorite being “Casket.” Someone here at SpotBowl Central mentioned that it looked a lot like a Bud Light spot and now that I think about it, it really did. Oh well, Bud Light has a consistently winning formula, so it’s not a bad thing to be compared to.

Speaking of Budweiser, of all the beer makers first half spots, I think “Voice Box” was the best, or at least the most original. That one, featuring the king of the auto tune, T-Pain, starred some average joes who all talked with a hip hop robot voice. I call that the best of the Bud crop because the others all featured the same tired Budweiser plot: People going ape shit in order to get their greedy mitts on a Bud Light. We saw that with the LOST spoof “Stranded,” “Bud House,” and “Asteroid.” The “Bridge” spot, in which townsfolk create a human bridge in order to get a Bud truck into town, was sort of a long the same line too, but I actually liked that one.

KIA’S “YO GABBA GABBA” SPOT RELEASED

Friday, February 5th, 2010

Kia has released its upcoming third quarter 60-second Super Bowl ad on its website. As previously reported, the spot features characters from the kids’ show “Yo Gabba Gabba.” Even though I’ve never seen or heard of the show, the characters look really cool and funny in the spot as they take on all sorts of very grown up adventures. This is a Super Bowl car commercial done right. Check it out for yourself here.