Posts Tagged ‘Super Bowl’

BRETT FAVRE TO STAR IN AD FOR… HYUNDAI?

Thursday, January 28th, 2010

As previously mentioned on the SpotBowl ad line-up, the king of the economy car, Hyundai, will be airing an ad in this year’s game. Does anyone remember the lyric from Kanye West’s Gold Digger from four or five years ago? In it, King Kanye lamented how even the biggest stars can find themselves cash strapped after getting mixed up with money hungry women with the line “Win the Super Bowl, drive off in a Hyundai.”

Ouch.

Of course, that’s precisely the image Hyundai is trying to shed with its spot for its mid-sized Sonata sedan (one pre-game promo even compares the Sonata’s paint job to a Mercedes). To get there, Hyundai has enlisted the help of Brett Favre, who will poke fun at his on-again-off-again retirement status in a spot that shows him winning an MVP award after the 2020 NFL season and weighing his retirement options.

It sounds funny, especially because Favre will be aged with make-up, but when I think of Hyundai, Brett Favre is the last person that comes to mind. Remember, this is the same guy that shills Wrangler jeans and wears a perpetual three-day growth of facial hair that would make the guys on LOST look like pre-pubescence Boy Scouts. Shouldn’t he be in an ad for the new Ford F-150 or maybe a spot for magic pills that can transform ordinary men into one-quarter of the man he is?

“Thanks Farvlazine! Now I can pee standing up!”

HOMEAWAY SUPER BOWL SPOTS TO DRIVE TO NAT’L LAMPOONS MINI MOVIE

Wednesday, January 27th, 2010

More details are emerging about HomeAway.com’s much buzzed about Super Bowl ad featuring Chevy Chase and Beverly D’Angelo reprising their roles as Clark and Ellen Griswold from the National Lampoon’s Vacation films. As a kid who grew up in the 80s, I’m understandably a huge fan of the Griswold’s work.

That’s why I was excited to hear that they’d be making an appearance in this year’s Super Bowl, but became even more excited when I learned that their spot will actually be a mock trailer for a 15 minute short movie called “Motel Hell Vacation.” The movie will  be housed on a microsite and the Griswolds will be brought into the 21st century via social media. Clark himself has been given his own Facebook page and he’s also found time to share his thoughts with the world on Twitter. (Sadly, his tweets seem to be lacking Chevy/Clark’s bumbling wit.)

A huge thanks to CappyNJ on YouTube for compiling the awesome NLV clip montage below… accompanied, of course, by Lindsay Buckingham’s “Holiday Road.”

DOCKERS AD ASKS MEN TO WEAR PANTS (DO WE HAVE TO?)

Wednesday, January 27th, 2010

Dockers, in attempt to prove that they’re more than just a Casual Friday staple, is pulling out all the stops in its Super Bowl ad this year, it’s first SB ad since 2002. The spot will include the ability for viewers to interact with the ad via the smart phone app Shazam. Viewers with the app — which identifies songs and musicians by opening the app while holding your phone up to the radio or other music source — can use it to “tag” the Dockers spot while they’re watching it, which transports viewers to a mobile web page where they can learn more about the Dockers campaign and listen to/purchase music.

The spot will be an extension of the company’s “Wear the Pants” campaign (ad above) which launched in 2009 and implores men to embrace their masculinity and calls for a return to the manly codes of yesterday. According to ADWEEK, “The ad shows childish men marching and singing: “I Wear No Pants.” The men are interrupted with a message: “Calling all men, it’s time to wear the pants.”

BUDWEISER AXES CLYDESDALES (NOT LITERALLY) FOR NEW SUPER BOWL ADS

Tuesday, January 26th, 2010

According to media industry guru Lewis Lazare, Anheuser-Busch has shed a little more light on the details of their Super Bowl line-up. Among the revelations are that there will be five spots for Bud Light and two for Budweiser. But perhaps most shocking was the announcement that the brand’s iconic Clydesdale horses and Dalmatian dogs, which typically appear in sentimental/humorous roles in the Budweiser spots, will be absent in this year’s game.

A Super Bowl without the Clydesdales? That’s like pizza without cheese. Or a camp out without beer. Or a company softball game without that one guy who takes the game way too seriously. Whatever Bud has cooked up for those horseless ads (which apparently do contain dogs, but not Dalmatians) had better be damn good.

RUMOR MILL: MCDONALDS TO REMAKE JORDAN/BIRD H-O-R-S-E AD FOR SB44?

Tuesday, January 12th, 2010

McDonalds might be making an appearance in this year’s game with a remake of thier 1993 classic Super Bowl spot featuring Michael Jordan and Larry Bird facing off in an epic game of H-O-R-S-E. But that’s a big M-A-Y-B-E.

What we know is that LeBron James, Dwight Howard and Bird have recently convened in Indianapolis to tape the spot. What we don’t know, is whether the spot will air during this year’s big game. What we also don’t know is why they invited Larry Bird to be a part of the remake but snubbed MJ (or why MJ turned down the invite). How cool would it have been to have LeBron and Howard facing off against the two legends in a game of doubles H-O-R-S-E? (Answer: Pretty freakin’ cool.)

If the spot does air in SB44, it’ll be King James’ third Super Bowl appearance, including a 2005 Bubblicious spot and a 2009 State Farm ad.

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