Posts Tagged ‘Super Bowl’

ADRANTS ASKS, “WHERE’S THE EXCITEMENT?”

Tuesday, January 20th, 2009

adrantssmallSteve Hall over on AdRants has a good point. Where’s all the excitement surrounding this year’s Super Bowl ads? I mean, seriously, we’re wondering the same thing, Steve. By this time last year, our SpotBowl spokespersons had about 100 scheduled radio interviews and this year we’ve only got about 60 on the books. We still hope to break triple figures, but still.

As reasons for the hoopla shortange, Steve admits, “(t)he economy sucks. $3 million is way to much to pay for any type of commercial and television itself? It’s been fragmented to death like a grocery item line extension.”

Oh, and the whole “historic inauguration” thing.

Excitement or none, we’re still as giddy as ever about the big game. Let’s just hope a few hundred thousand people join us and decide to vote in this year’s SpotBowl.

NFL ANNOUNCES WINNERS OF SUPER BOWL AD CONTEST

Tuesday, January 20th, 2009

For the third year, the NFL ran an online contest asking fans to vote for which player story they’d like to see in the league’s Super Bowl ad. A story by New Orleans Saints corner back Usama Young was chosen from more than 200 player stories as the winner. In the story (seen below and currently being turned into the final spot), Young talks about getting a job as a 14-year-old lemonade salesman in the Redskin’s RFK Field (now FedEx Field).

The winning fan story comes from Reginald Castilla. In his tale, Castilla recalls sneaking a portable TV into the trunk of his dad’s car so he could watch football in between his duties as a church usher boy. Castilla’s story can be seen here.

SUPER BOWL ADS ARE CHEAP (JUST DO THE MATH)

Monday, January 19th, 2009

Many companies, including GM, FedEx and my uncle’s lawn mower repair service, are sitting out this year’s Super Bowl because of the slowed economy and the fact that each 30-second ad costs a record $3 million. But MSNBC’s Rob Neill shows us in a recent MSNBC.com article that $3 mil might actually be a bargain compared to other methods of television advertising. money

(It should be noted that MSNBC.com is the news website for the NBC family and NBC is still trying to offload as many as 10 Super Bowl ads. We’re not saying Mr. Neill is secretly a member of the network ad sales team (pictured at right) or is getting a cut of the sales, but the relationship is worth pointing out.)

In the article, Neill points out that with around 100 million Americans watching the 2008 game, last year’s advertisers paid roughly 2.7 cents per view. Compare that to the Oscars, with lower prices but also a much smaller audience, where advertisers pay 5.7 cents per view — not to mention much less pre-event buzz. (Have you ever seen an commercial voting website for the Oscars?)

Still not sure whether to pony up the cash to play in the big game? (I’m talking to you, Uncle Roy.) Neill also cites a study commissioned by the NFL and Fox which shows that a single Super Bowl commercial “generates more sales than 250 regular TV ads.”  We’re not sure what a “regular” TV ad is, but we’re now considering buying a spot to promote SpotBowl. Anyone wanna buy 47 kidneys?

THIS IS WHY YOU DIDN’T GET YOUR INVITATION

Monday, January 19th, 2009

Call it another side effect of a broken economy, but it’s been reported that Playboy will not be throwing its customary Super Bowl party at the game this year. It’s the first time in nine years that Hef and the gang will sit out the contest.

BUD SPOT DETAILS: CONAN O’BRIEN GOES FOR LAUGHS, ADS GET MIXED REVIEWS

Monday, January 19th, 2009

Some details have emerged about the big game’s upcoming Anheuser Busch spots. Adweek gave us a peek in a recent article and The Chicago Sun Times’ advertising columnist, Lewis Lazare, was given a screening of the brewer’s spots and, without giving away too many key details, he wrote a review last Friday.

conanFirst, we now know that NBC late night comedian Conan O’Brien will make his TV commercial debut in one of the spots. The ad will feature O’Brien as he agrees to tape a Budweiser commercial, but reluctantly finds out that the spot will be created in Sweden. Lazare c alls the O’Brien effort, “Quirky. Amusing. And well-acted.” Reports indicate O’Brien was not paid for his work, but instead accepted a charitable donation to the Fresh Air Fund.

We also know that Bud will feature its iconic Clydesdale horses in three spots, two of which will feature light humor. In one, a pair of horses find love and, in the other, a Clydesdale and Budweiser’s Dalmatian engage in “some friendly competition” according the Adweek. The last of the Clydesdale ads will tug at our heartstrings, a tactic that has worked well for Bud in year’s past and produced some SpotBowl winners and strong contenders. In this spot, a Clydesdale recalls his ancestor’s trip to America and their journey to becoming members of the Anheuser Busch cart pulling team. AB did not give Lazare a screening of this particular spot, but Lazare was told that the ad will use a combination of humor and sentiment (always a good combination in ad polls like SpotBowl).

All three Clydesdale spots were overseen by Super Bowl advertising director extraordinaire, Joe Pytka.

Overall, the review of Bud’s 2009 ads was mixed. Budweiser’s ads don’t “have the same creative punch many viewers have come to expect from A-B” and “it’s the humor and the sentiment — especially the humor — that doesn’t hit the mark in most of what viewers will see from A-B and (advertising agency) DDB this year.”

Hmmm…looks like we’ll have to let the SpotBowl nation decide that for themselves in two weeks.

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