The votes have been tallied! In a Super Bowl that saw advertisers showing more skin than usual, it was family-friendly car ad from Volkswagen that was named America’s favorite commercial in the ninth annual SpotBowl national poll.
The Volkswagen spot starred an overweight pooch that sheds some weight so he can chase the new VW. The ad finished just ahead of a Doritos’ fan-made spot featuring a dog who bribes a man to keep quiet about a missing cat. It was Volkswagen’s second consecutive SpotBowl win, after taking the title last year with “Little Darth.”
Other spots generating pregame buzz included Honda’s “Ferris Bueller” remake starring Matthew Broderick, which finished 13th in the poll. Acura’s ad starring Jerry Seinfeld finished seventh, while the E*TRADE baby, perhaps showing his age, finished toward the middle of the pack in 20th place.
Among first-time Super Bowl advertisers, of which there were seven, MetLife won “Rookie of the Year” honors with its fifth place SpotBowl finish. The insurance company’s feel good spot featured Charlie Brown, and included cameos by dozens of other nostalgic cartoon characters.
Finishing in last place was Go Daddy’s “Heaven,” which featured race-car driver Danica Patrick and followed the company’s risqué Super Bowl advertising formula of years past. Go Daddy’s second ad, “Body Paint,” finished second to last.