Volkswagen SB ad encourages sad and mad YouTube stars to “get happy”

Volkswagen has won Spotbowl in each of the past two games, and hopes to retain the title this year with an ad featuring the stars of several notorious YouTube videos – videos featuring meltdowns, tantrums and other general sadness – receiving a much-needed cheering up.

A teaser released yesterday shows reggae star Jimmy Cliff singing a song of happiness in a sunny field as the stars of several YouTube videos reunite after clips of their original video are aired. Among the appearances, are the eHarmony cat lady, screaming politician Phil Davison and minor-league baseball manager Phil Wellman.

You can’t help but smile while watching VW’s teaser. Could that mean a third consecutive Spotbowl win is on the horizon for the car maker?


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