WE’RE GRRRRRREAT! KELLOGG JOINS SUPER BOWL WITH CHARITABLE EFFORT

tony-the-tigerNBC is one step closer to selling out its remaining Super Bowl inventory, thanks to Super Bowl rookie advertiser, Kellogg joining the party. The cereal maker bought a 30-second spot which will feature Tony the Tiger. In the ad, a run down playground will morph into a restored playground and the spot will encourage viewers to visit FrostedFlakes.com to nominate a kids playing field to be rebuilt by Kellogg.

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This entry was posted on Monday, January 26th, 2009 at 10:16 am and is filed under General.

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2 Responses to “WE’RE GRRRRRREAT! KELLOGG JOINS SUPER BOWL WITH CHARITABLE EFFORT”

  1. mary (January 26th, 2009 at 10:28 am )

    Any news on the cost? Did they get a last minute break?

  2. Spotgeek (January 26th, 2009 at 11:06 am )

    Now word on a last minute break. NBC and Kellogg are staying mum on specifics, but we hope they cut Tony and the gang a break. After all, $3 million can fix a lot of play grounds.

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